The Most Dangerous Game Sequel free essay sample

The Most Dangerous Game Sequel Rainsford arose after the greatest night rest of his life. It wasn’t simply the way that the bed was one of the comfiest he had ever stayed in bed, or the reality he was depleted in the wake of being pursued for three days, however the gigantic alleviation he felt by beating the general unexpectedly. He burned through the vast majority of his early daytime arranging in his brain a recompense for the general. It wasnt vengeance, however Rainsford felt that the general required reminding that the game he was playing wasn't right. Notwithstanding, Rainsford felt certain anxiety at the reality he had won the chase, what degree would the general go to now to fulfill his chasing delights? Would he currently attempt much more boundaries in chasing? Rainsford shivered as he suspected of the things the general may do, yet attempted to disregard them as he suspected of an arrangement to recompense the general, and it should have been acceptable. We will compose a custom exposition test on The Most Dangerous Game Sequel or then again any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page As Rainsford plunked down for breakfast, he asked Ivan to get the general. He felt practically upset for Ivan, and he thought about how it must feel to be hard of hearing quiet, to never have your own life and to in every case live it under somebody else’s control. Be that as it may, Rainsford didn't have long to feel sorry for Ivan, as the general strolled in. Rainsford considered his long, wiry dark facial hair and his terrifying dim bruised eyes which demonstrated no feeling. A night of laying down with the canines had demonstrated harming on his appearance, as he had large dark packs under his eyes and appeared to be significantly more depleted than what was humanly conceivable. â€Å"Thank you for coming up to breakfast† said Rainsford, attempting to keep his voice clear. â€Å"Thank you for welcoming me† answered the general, his Russian intonation thick and unfeeling, his bruised eyes contemplating Rainsford unnervingly, as if he was examining an uncommon creature he was going to jump on. Rainsford would not be un-nerved by the general, as he realized that he should hold fast all together for the general to pay attention to his proposition. â€Å"How was your night? † Rainsford asked, attempting to develop discussion. â€Å"I have would be wise to nights†, answered the General, â€Å"Now, I don't expect that you welcomed me up to breakfast for inert gab, so what is the genuine reason†. â€Å"Rainsford permitted himself to pause for a minute to process his next sentence. â€Å"I have a proposition, seeing as if I didn't execute you for bombing the chase, I have another game I was for you to share in†. The general sat peacefully, retaining Rainsford’s words, â€Å"I have an inclination that I know the proposition, however please convey on†, communicating enthusiasm for Rainsford’s proposition. â€Å"I wish to re start the chase, with the exception of this time I am the feline and you are the mouse†. Rainsford leant back in his seat, amazed at himself for at long last saying the proposition for all to hear. The General grinned, â€Å"I thought you’d had a preference for the outrageous chasing, when do we start? † As Rainsford watched the general head to the woods with his food, blade and chasing garments, he set himself up for the up and coming days. The chase would be the hardest one of his profession, and he thought about what he had truly got himself in for. However, as he arranged his arrangement, he realized that whatever occurred, he would not lose. The general looked back round to the manor, he grinned a grin he had not grinned in weeks. This was the fervor he had been desiring, and was prepared to deceive Rainsford in each progression he took. As he plunged further into the woodland, the general started setting up his arrangements for the following not many days, considering the expectation that he would not lose.

Start Writing that Essay and See It to Completion!

Begin Writing that Essay and See It to Completion! Begin Writing that Essay and See It to Completion! Composing aptitudes are a need in school and most people’s regular daily existence. In the event that you stress over composition, tend to hesitate, or are frightful about the task, here are a few hints to assist you with beginning composing a solid article and finish it by cutoff time. #1 Set a STRICT last cutoff time. Cutoff times are significant on the grounds that they propel an essayist to get the work in little pieces, inside a sensible time span. In the event that you find that you experience issues considering yourself responsible, set PC schedule updates and ask a companion, parent, or another person to help you to remember your objectives. Set additional updates as the last due date draws near. #2 Set a day by day portion. This will assist you with arriving at your cutoff time and (as referenced in thing #1) break the composing task into simpler, increasingly reasonable assignments. #3 Write each day. Composing each day will assist you with building up the propensity for intuition I get the opportunity to compose today, rather than â€Å"I need to compose today.† (And, if that psychological move doesn’t occur, in any event it will be a standard that forces you to take care of business.) #4 Shut off electronic gadgets and discover a spot to compose serenely. Free yourself of all interruptions which and become increasingly centered around composing an article that will gets the perusers consideration. #5 Visualize the completed piece. Be explicit in your point of view and imagine precisely what your ideal exposition can (and will) resemble. Have your expositions edited by somebody qualified to give suitable input and alters. Our group of composing experts at are prepared to help you. Converse with us at 1-800-573-0840.

Telsa Motor Company Research Paper - 1100 Words

Telsa Motor Company (Research Paper Sample) Content: Stock Research PaperStudentà ¢Ã¢â€š ¬s NameInstitutional AffiliationStock Research PaperA Telsa motor is an American based company that engages in the manufacture of electric vehicles as well electric train parts. The company is listed in stock exchange market and its shares are traded in the public since the company is a public company. This paper evaluates the performance of the company stock as well as other factors that would have affected the value of the company stock. Ratios and trends that are based in the company financial statements are evaluated in the paper. Considering that the company promotes the use of green energy which is recommended worldwide, lit will be interesting to know whether the company is able to create value for its shareholders. Based on the analysis, one can project whether the company is worth investing in.Why the Telsa stock is good stockTelsa as a company has a great future and this makes its shares very attractive to invest in. the world has been concerned about the levels of the environmental pollution and the interests have been on ways of reducing use of hydrocarbons. Other motor vehicle companies have started designing and manufacturing vehicles that can use green energy. The advantage with Telsa is that it has specialized, made and tested vehicles that use green energy. This means that it will be ahead of the other companies when it comes to production of the green energy vehicles. Green energy is cheap and more customers will be interested in buying these vehicles (Telsa, n.d). As the demand for the vehicles increase, the revenues for the company will continue increasing and this will lead to an increase in the value for company shares.The sales of a company tell whether a company is increasing its market share and whether it will be able to sustain its operations in the future. Looking at the income statement of the company, the sales revenue of Telsa motors increased by 387.22% from the year 2013 to 20 13. This shows a breakthrough of the company in the industry. It shows that the company has increased sales greatly through capturing new customers who have realized the importance of their products. This is expected to be reflected on the net profits of the company and also on the value of company shares.The net profit margin for the company in the year 2013 was -3.67%. This was an improvement from the previous value of -96.87% in the year 2012. Additionally, the value represents 81.32% increase in the net profits for the company. Everyone would be worried about a company that makes negative profits since this has an adverse effect on the value of the shares. However, Telsa motors witnessed a tremendous increase in the profits generated (Yahoo finance 2014). The company has previously invested in technologies and research that has enabled it design and manufactures the new vehicles. In the future, the expectations are that the company will not incur such costs and this will be an a dvantage to the company as compared to the competitors who will have to incur similar costs. The future profitability of the company is expected to be positive as the company is now generating huge revenues at lower costs. This will have a positive effect on the value of the company shares.Risks that the company facesThe risks that are associated with the company and may affect the value of the company shares relates to counterfeiting. Since many other motor vehicle companies know that Telsa motors is has succeeded in production of the green vehicles, there are chances that these companies will copy what the company has researched and designed to come up with their own products. This means that the companies will not incur as much costs as Telsa motors has incurred and will easily take away the company customers. This means that Telsa Corporation may not be able to recover the costs that it incurred in the research and design of the vehicles. However, Telsa management has the abilit y to ensure that such companies are sued and prevented from counterfeiting.Other risks relate to demand for the company products. The products as per now are very expensive since the company is interested in recovering the costs it incurred in the research activities. This means that it will take a lot of time before the sale of the vehicles increase. The management has to develop a strategy to ensure that the price of its products is not a barrier in their success. The company can lower the prices of the vehicles and still be able to recover the costs in the future.New productsThe company first made Telsa roadster which is a sporting vehicle that interesting to many people. The second model is Luxury sedan that targets the high income class in the society. The company recent models are model X and model 3. This has proved to the customers that the company can produce vehicles that target various classes in the society. The vehicles can also be designed for use in certain tasks such as sporting events. People are now gaining trust in the company and the expectations are that the company will be able to differentiate itself from the competitors and achieve success in the industry.Company corporate strategyThe interest of Telsa is to manufacture the most affluent vehicles and sell them at extremely very high prices to the rich class in the society. As the company increases its production units and sells more of its output to the customers, the prices is expected to reduce since the company will have recovered the investment costs incurred during research and technological development. The aim of the company has been to produce the highest quality in the industry and become a market leader. In the future, the company intends to target more customers and avail products at a lesser price. The quality of the products will be high and if availed at lower prices, there are no doubts that the company will generate huge revenues in the future.Its future strategy will be to increase the volume of its sales hence generate more revenues. This tells that in the future, the company will be leading in the production of green energy vehicles.Company share price from 5th February to 5th marchIt should be pointed out that the price of the company shares reduced significantly in the previous month. The price reduced from $225 per share to the current $202 per share. This is a great lo...

Clinical Microsystem Assessment Psychiatric Acute Care...

Clinical Microsystem Assessment: Psychiatric Acute Care Unit Dimietris D. Thompson Sacred Heart University Clinical Microsystem Assessment: Psychiatric Acute Care Unit Clinical microsystems are â€Å"small functional front-line units such as a hospital unit, outpatient clinic or home health agency† (American Association of Colleges of Nursing, 2006, p. 6-7). Assessing clinical microsystems marks the beginning of the system’s improvement journey (European Medical Alliance, 2016). According to the Institute for Healthcare Improvement (n.d.) the ten key characteristics of a successful high-performing clinical microsystems is leadership, organizational support, staff focus, education and training, interdependence, patient focus, community and market focus, performance results, process improvement and information and information technology. The purpose of this paper is to assess and explore the acute care unit (ACU), at Silver Hill Hospital, an inpatient psychiatric unit and identify opportunities for quality improvement. Inpatient Care Unit Profile (Appendix A) To begin to assess clinical microsystems, it is important to describe the unit’s basic profile characteristics. The 5 P’s framework, which assesses the purpose, patients, professionals, processes and patterns, will be utilized to frame and comprehend the clinical arena and how it functions within the health system (Gerard, Grossman, Godfrey, 2012). Purpose Silver Hill Hospital is a non-profitShow MoreRelatedThe Care Environment Of The Acu Influences How Well The Unit Functions Essay1970 Words   |  8 PagesCare Environment The care environment of the ACU influences how well the unit functions. Through observation of the environment you can identify areas in need of improvement and develop ways to improve patient outcomes. 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This emphasis on management innovation also becomes more pervasive as the best results of the implementation of what was once called the â€Å"New Economy† approach to management and leadership (which was viewed

The Advantages and Disadvantages of City Life free essay sample

The advantages and disadvantages of city life Thesis Advantages -A city no doubt offers many tempting comforts and conveniences, pleasures and pass times, openings and opportunities, and that is why people from the country-side are pouring into it in thousands. In a city, there are schools, colleges, business houses and technical institutes, hospitals, charitable institutions, hospitals, cinemas, play grounds, stadiums, parks, gardens and easy means of transport and communication. If we have sufficient money, we can have the best food and clothing, the best accommodation, the best education, the best of medical treatment and the best of entertainment. Disadvantages Even though the city life has its advantages, city life is far from being all good. The city is overpopulated, polluted, noisy, contaminated, filthy and smoky. The life can be disrupted by pollution, noise, corruptions and crime. City living can be very rushed and worried. Also in the city money is admired and money is indeed the core of all evils. We will write a custom essay sample on The Advantages and Disadvantages of City Life or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The city with its insane pursuit for money and pleasures. It doesn’t accommodate the best environment for everyone; considering the development of the young. Some of the young residents fall into bad crowds, in a busy environment it’s easier to be introduced to smoking, drinking, gambling, drug taking etc. These conditions of a city life can pose a great threat to social harmony and advancements. A society that’s filled with crime and violence can make it difficult for some to grow and be successful. In the city it’s easier to be surrounded by all these corruptions than in the mild and calm country life.

The Big Lebowski Essay Example For Students

The Big Lebowski Essay All of the relationships among the elements in the film the Big Lebowski may seem to be enigmatic with each other, but this style of film creates an integrated system of disunity. The Coen brothers demonstrate this style through various motifs through out the film, from the main characters name to what he drinks. The film is a perfect example of a film which has the theme of disunity. In the film the main character Jeffery Lebowski, refers to himself as the Dude. This element of the story becomes a motif. The Dude is referred to, and refers to himself as the Dude because it represents his personality, which is an easygoing cool character. The common Western society slang which is associated with the word dude, is male prostitute. In the scene where the Dude returns home after being arrested in Malibu, he find himself engaging in sexual intercourse at the request of Mod Lebowski. After they finish, Mod explains to the Dude that she was using him to concede a child. We will write a custom essay on The Big Lebowski specifically for you for only $16.38 $13.9/page Order now Obviously he was not given money in exchange for sexual favours but, the Dude, much similar to real prostitutes was used for sex. The Dude is continuously used by his friends and business associates through out the whole film. Although presented as a laidback cool character, the Dudes title is representative of how he is seen by everyone around him. In the film, Bowling is seen as a mans activity, a place where go to compete and get away from the world. In the bowling alley there is never a female present in the shot within any scene. This motif is reinforced during the scene entitled Gutter Balls. In the Dudes trip-out it starts off as a bowling spoof pornographic film, which can also be considered a male thing. It has shots of floating bowling pins and balls rearranged in numerous sexual positions, where the pins represent the male genitalia. Further on in the dream, Mod, who is a strong independent character, is represented by Viking costume she is wearing. Contrary to this, she still required help from the Dude when bowling. In the Big Lebowski bowling is seen as a male dominated activity. During the scene where the Dude and Mod Lebowski engage in sexual intercourse, the Dude pores himself a White Russian. The Dude explains that the alcohol and marijuana helps him think. Im keeping on a very strict drug regiment to ahh, keep my ahh, mind limber. This is shown when almost immediately after he smokes his marijuana and pours his White Russian he figures out where big Lebowskis money is. In contrast to this, the drugs and alcohol can also be seen as an obstacle in the Dudes effort to solve the case. At one point the Dude crashes his car after spilling his drink and dropping a lit joint onto his lap. In another scene the Dude is arrested because his White Russian was drugged. Drugs and alcohol become a paradox of the Dudes success. With these motifs in mind we are able to see that the Coen brothers used different motifs show any number of different things about the film. They are able to mesh together themes of masculinity to societys views of the weak. With this, the Big Lebowski has a theme which can only be called eclectic.

Levis in Walmart Essays

Levis in Walmart Essays Levis in Walmart Paper Levis in Walmart Paper Problem Faced with 5 years of declining sales, should Levi’s sell a brand to mass discount retailer, Wal-Mart? Executive Summary Quick! Name the first company that comes to mind for the following products: facial tissue, photocopiers, and jeans. Did you answer Kleenex, Xerox, and Levi’s? I bet you did. The #1 apparel brand for brand awareness and recognition, â€Å"Levi’s† is virtually synonymous with â€Å"jeans. † In the past several years however this strong brand recognition has failed to translate into sales growth and in fact the company has seen a progressive decline over the last 5 years. Faced with the declining sales, Levi Strauss Co. ’s CEO, Phil Marineau, has been considering selling a Levi’s brand to mass discount retailer, Wal-Mart. Bad idea. Clearly this would be brand suicide or, brandicide if you will, sacrificing long-term survival for short-term growth. Levi’s should instead put an end to its brand’s dilution and concentrate its target on trend-setting members of Generation Y by positioning itself as an ultra cool brand with a social conscience. In addition to working closely with its current retail outlets to re-invigorate the brand image, Levi’s should work on growing the number of Original Levi’s Stores worldwide in order to retain as much control as possible over the positioning of the brand. The forecasted financial results show that choosing to revitalize and refocus the brand rather than diluting and devaluing it further by selling a value brand to Wal-Mart will cost the company 50 million dollars in the first year. However, within 3 years the efforts are expected to payoff with a 330 million dollar revenue increase over 2002 vs. 270 million dollar projected revenue loss for the Wal-Mart choice. Plus, Levi’s will be able to hit the triple bottom line by remaining socially and environmentally responsible while increasing shareholder earnings. Situation Analysis Strengths Worldwide recognition of its brand name #1 for apparel brand for brand recognition and brand awareness. Global presence Owns 12 proprietary specialty stores. Long-standing relationships with many retailers, enabling it to work across several channels of distribution. Continued success of Dockers. Commitment to ethical conduct and social responsibility. Reputation as the brand that started the blue jean revolution Weaknesses Presence across several retail channels with a number of products aimed at different segments with price points â€Å"from the $250 level to the $25 level† diluting the brand. Being used as a loss leader in several chain and department stores is devaluing the brand. The average price paid for Levi’s at retail dropping. History of Levi’s 1994 Canadian dispute with Wal-Mart may be a barrier to rekindling a relationship with the mass retailer. Recent product releases have met with poor results, particularly in the US. Major stockholder’s deficit Ineffective marketing efforts (30% of sales spent on marketing, yet sales continue to drop) Opportunities The jeans mark et is growing Teens continue to be biggest jeans buyers Mass merchant channel largest and fastest-growing retail channel for jeans and apparel Threats Competitors at all levels of spectrum including high-end segment, vertically integrated retailers in middle segment, and private-label brands offering comparable designs at reduced prices. Apparel sales down in 2001 Average price of jeans has dropped over the past 10 years due to the proliferation of off-pricing and private-label brands 40% of jeans sold below $20. Issues facing the organization As the jeans market has polarized towards the low and high ends, the Levi’s brand has found itself caught in the middle. Priced between $30 and $50 a pair, the jeans do not offer the same image or design as the high-end brands, or the complete wardrobe selection of the vertically integrated retailers. Also, they do not offer the inexpensive alternatives found through private labels. Further, while the jeans market continues to grow, to stand out in the cluttered market, a company must have a real competitive advantage. In the case of Levi’s it seems that mere brand name recognition isn’t enough. And with 5 years of declining sales, Levi’s has to reinvent itself or die. After reviewing the situational analysis of the company, several alternatives can be considered. Alternatives 1. â€Å"Do nothing† and hope to sell more. Faced with a 5 year decline in sales, doing nothing isn’t a very sound strategy. However, perhaps current initiatives such as new product offerings and specialty retail channels need more time to catch on. 2. Enter a new market with a new product. Sell a Levi’s value brand to mass retailers such as Wal-Mart, a retail channel that accounts for 31% of all jean sales. The potential increase in sales from this new channel is probably very good in the short term, however the risk is that entry into the discount market even with a Levi’s value brand that’s differentiated from the main product line, will further devalue and dilute the brand, making it unattractive to its current retailers. If Levi’s gets dropped from chain, department stores, and independents because its brand is no longer relevant to its customers, then the potential loss could offset a good deal of any potential gain. Further, once the brand loses its â€Å"shine,† through dilution, discounting and devaluation, the benefits to Wal-Mart of carrying a higher profile â€Å"national brand† are lost. A likely scenario is that in the long-run, Levi’s would only be carried in discount stores, its brand image too tarnished for chains and department stores, and even in mass retailers used as a loss-leader for the store’s own private labels. 3. Another alternative, which is similar to the last, also involves Develop and sell a non-Levi’s branded line of jeans to Wal-Mart. The advantage of this is that Levi’s could open up a major new retail channel without devaluing the mother brand. However, this scenario is probably far less interesting for Wal-Mart that would be looking to leverage the nationally recognized brand to improve its own brand image. Interestingly, this scenario is probably far less interesting to Levi’s too, since if Wal-Mart did pick up the generic brand, chances are that it would fall under the â€Å"better† or more likely the â€Å"good† end of the spectrum rather than the â€Å"best,† and the price point would either be unprofitably low or set unreasonably high in order to drive purchases of Wal-Mart’s private labels. 4. Stop extending the brand to the point of complete dilution. Update brand personality and marketing mix to make Levi’s a fresh and relevant brand that resonates with trendsetting youth and speaks to Levi’s management’s perceived competitive advantages, such as commitment to ethical conduct and social responsibility, and the focus on product innovation, quality, and value, rather than simply trying a new channel for a distressed brand. In speaking to a specific target, rather than trying to be everything to everyone, marketing dollars can go a lot further. And by focusing on the demo with the most influence on trends, youth, who have the most dollars going towards jeans per person per year, the chance for growth is good. Plus, by focusing less on the product and the retail outlets and more on the Levi’s experience, there is major potential for organic brand extensions and growth. On the other hand, the risk is that the brand has already been too neglected and diluted and is so â€Å"old school† that it’s too late and will never be perceived as cool by the youth market. In this case getting the last bit of life out of a dying brand by distributing it through mass market channels may be the only answer. Recommendations The financial analysis (appendix A) compares projected results of taking a value brand into Wal-Mart with not taking the brand to mass market and instead concentrating the target, dialing up the cool factor and re-positioning the brand to resonate with the 20% of consumers who have the potential to bring in 80% of revenue (the 20/80 rule of business) – the tween, teen young adult market. As we see, introducing a value-brand at Wal-Mart is expected to sacrifice long-term revenue growth for short-term gain since the devaluation of the brand through its association with a discount mass retailer would likely cause department stores and chains to drop the brand one by one. Once the brand has no life beyond the discounter, its value goes down and is likely to command lower price points and less sales even at the mass level. Within three years, we predict that going the Wal-Mart route over the re-positioning route will cost Levi’s 660 million dollars and ensure that the brand is headed towards extinction. On the other hand, while sales are not likely to grow while the brand is in the process of the transition to focus on becoming relevant to the younger, influential market, we see that after the first year, increased price points and distribution, particularly in its specialty outlets should translate into steady long-term growth for the company. Therefore, in order to turn sales around while protecting the integrity of the brand, the best alternative is the last one, which relies on a market penetration strategy, increasing share among existing customers by focusing promotional efforts, combined with a product development strategy, to identify the best products to appeal to the target demographic. The first step in reviving the brand is to choose to fight brand dilution through concentrated targeting. Levi’s must identify the marketing segment that is most important to Levi’s present and future growth and identify the characteristics, needs and motives of that segment in order to develop and maintain a highly specialized marketing mix. By choosing Generation Y (young people born between approximately 1979 and 1994), also called the Net Generation, or the Millenials, as the main target to lead the brand revitalization efforts, Levi’s would leverage several attributes of this group. First, it represents a demographic of about 76 million in the US. Second, they are in the â€Å"young single† stage of the life cycle, which means they have few financial burdens and therefore more disposable income. Young people are also an aspirational reference group for fashion. If young, hip, trend-setters choose to adopt the brand, this would significantly improve the brand image. Levi’s apparently understands this in theory, selling a few higher-end brands aimed at fashion-forward youngsters in the 15- to 24-year-old range, however the problem is that these brands aren’t resonating well enough with this influential demo to have the intended halo effect on the rest of the jeans line. In order to gain success with this group Levi’s must first change neutral or negative beliefs about product attributes into positive ones. For example, Levi’s needs to go from being â€Å"your parents’ jeans,† to a brand that has relevance in the lives of these young people. Brand is very important to this demographic and they are willing to pay a premium for it. In addition, Gen Y likes and expects personalization and customization. Further, this is a segment that has a much bigger environmental and social conscience than does the generation preceding it. Other important considerations when marketing to the tween and teen demographic, according to Paul Kurnit during his presentation on Understanding Youth, in order to build a relationship with the brand are to: make it lifestyle relevant, give it badge value, generate buzz, make it authentic, let them own it (â€Å"I’ve created this†), and keep it fresh in the long term. By re-positioning the Levi’s brand as a stylish brand with a social and environmental conscience, Levi’s can become extremely relevant to this demographic. And this positioning is actually very close to what management already claims are its competitive advantages, including commitment to ethical conduct and social responsibility, ad the focus on product innovation and quality. The re-positioning will simply take these perceived competitive advantages, shout about them, and give them relevance for a very targeted segment. Some recommendations for the marketing plan to achieve this re-positioning and turn around Levi’s fortunes are: Product Higher-end fashions that appeal to Generation Y Environmentally friendly fabrics used in products (e. g. organic hemp weave) Use manufacturers worldwide that practice fair employment practices use environmentally friendly production processes. Bags for merchandise should be paper, made of recycled materials and be cool and of high quality so that consumers will want to reuse them for other things. At flagship stores, offer customized tags with percentage of proceeds going to charity. Place Ori ginal Levi’s One stores to be leaders in shaping brand re-positioning. Increase presence by opening more specialty stores in urban areas. Image department stores high end chain stores. Independent jeaneries Promotion Associate differently coloured tags with key charities so that people can express their social conscience. Support traditional media buys (television print) with the untraditional advertising and promotion methods that Gen Y seeks out. Leverage the popularity of consumer-generated content by giving consumers online tools, including popular music, and video clips, to make their own ads featuring Levi’s styles that they can share with their friends. Create an international online community to leverage the positive image of the brand among trend-setters in other countries and to integrate into young people’s lifestyles. Using guerilla marketing tactics that create buzz such as sending small armies of models dressed only in jeans through city streets in fashion-forward urban areas. Sponsoring mobile phone services like concert alerts. Everything in the store should speak to the young person’s lifestyle, including music. Price The high-end styles should but be priced a little bit lower than other designer and fashion-forward jeans to give a slight cost advantage while the brand is re-building. The recommended target price range is between $50 and $80, but skewing towards the $50 price point as an average price in the first year as the brand regains its â€Å"cool factor. † Conclusion It is easy to understand why Phil Marineau, faced with 5 years of declining sales, would consider getting Levis into the discounters that are grabbing a rising share of apparel sales. Certainly there is a good deal of sales potential of such a move in the short term. But the marketing risks are considerable for a company that has historically strived for a constant injection of cool. Even if Levi’s creates a new brand for Wal-Mart, it would likely still use the Levis name somewhere on the tag, which would quickly destroy any relevance the brand has for fashion-conscious shoppers and signify the beginning of the end for this iconic brand. Instead, Levi’s should turn its perceived competitive advantages like product and promotion innovation and social responsibility into pillars of the brand and sharply focus its target on the segment that spends the most on fashion-forward apparel, the Generation Y. Next steps for implementation In order to fulfill its triple bottom line promise, in its first year of re-positioning, Levi’s should audit current manufacturers for social and environmental best practices and develop plans to improve production processes where necessary. Next, build relationships with key charities that would want to partner with Levi’s on the charitable coloured tab idea. Then, it should begin work on redesigning flagship stores to fit youth lifestyle and work with top retailers to revitalize presence at department stores to fit with fresh branding. Finally, it should introduce the new customizable, altruistic tag jean launch it with a global online community that gives young consumers a chance to express themselves and make the brand their own. Appendix A We will focus on sales, based on the information provided in this case, and assume that the additional costs that might be associated with re-positioning the brand (in particular adjusting manufacturing processes or changing manufacturers and opening new stores, since promotion and product development costs would be similar to previous years, just directed at a new target) would equal approximately to the costs associated with moving into mass market (distribution system changes, especially re-configuring supply chain system to be compatible with Wal-Mart, could be costly) Projections based on Levi’s introducing value brand to Wal-Mart Projected profit on each unit of Levi’s value branded jean (based on highest price of top national brand at Wal-Mart, Dickies $26 – 6$ to retailer): $20 50 million pairs of jeans are sold at discounters out of the 569 million pairs of jeans sold in the US, representing 10% of all jeans sales each year. Assuming that Wal-Mart was se lling half of these 50 million pairs each year, then a Levi’s value brand is likely to take a 20% of these 50 million pairs, or 10 million units . We will base our projection on this: 10 million units in year one, with a 10% drop in number of units sold after the first year (due to brand devaluing as it is taken out of other retail outlets) (9 million in second and third years). Currently, the top 10 customers for Levi’s account for approximately 60% of its total 4. 2 billion in sales (approximately 2. 5 billion dollars). If we assume that 1. billion of this comes from Levi’s jeans sales and if each of the 10 customer’s business is worth approximately 1/10th of that amount, than losing even one customer would cost Levi’s 150 million in jeans sales. Assuming that 1 customer stops carrying the Levi’s brand each year, which is a conservative assumption since, as industry insiders agree once â€Å"you have mass distribution now, we can’t make money on you, you’re gone. † Projections based on Levi’s re-positioning brand targeting Gen Y specifically By keeping its current retail channels and re-positioning its brand, we project that in the first year, Levi’s will have flat sales while the brand is being revitalized, however we project a conservative 10% growth in sales from the current retail channels (from above calculation, this will be 10% of 1. billion in estimated jeans sales) in the 2nd year due to more units being sold and a higher price point and 20% growth in the 3rd year due to expanded Levi’s Original Store sales (with higher margins) and continued growth in traditional Levi’s retail outlets. Year 1Year 2Year 3 Revenue increase from sales Levi’s Wal-Mart value brand$200,000,000$180,000,000$180,000,000 Revenue decrease from removal from other retail outlets 150,000,000300,000,000450,000,000 Total projected sales increase/decrease from entering Wal-Mart50,000, 000(120,000,000)(270,000,000) Revenue increase from re-branding efforts0150,000,000330,000,000 Net gain/loss from choosing to re-position brand rather than selling a value brand to Wal-Mart(50,000,000)270,000,000600,000,000